SEO Specialist

# SEO Specialist – Job Description

**Company:** MomentumX Digital Solutions
**Location:** Garden East, Karachi
**Job Type:** Full-Time, On-Site
**Experience Required:** 1–2 Years
**Working Hours:** 12:00 PM – 9:00 PM
**Working Days:** Monday to Friday + Alternate Saturdays

## About the Role

MomentumX Digital Solutions is looking for an **SEO Specialist** with hands-on experience in improving organic search visibility, keyword rankings, website traffic, and overall search performance.

The ideal candidate should have practical knowledge of **On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Content Optimization, Competitor Analysis, and SEO Reporting**. Experience with modern search optimization, including **AI Search, AEO, and GEO**, will be an advantage.

## Key Responsibilities

* Conduct detailed **keyword research** and identify high-value search opportunities.
* Develop and implement effective SEO strategies for client websites.
* Perform **On-Page SEO**, including:

* Title tags
* Meta descriptions
* Heading structure
* Internal linking
* Image alt attributes
* URL optimization
* Content optimization
* Perform **Technical SEO audits** and identify issues related to:

* Crawling and indexing
* Site speed
* Core Web Vitals
* Mobile usability
* Canonicalization
* Redirects
* XML sitemaps
* Robots.txt
* Structured data/schema
* Monitor and optimize websites using **Google Search Console and Google Analytics**.
* Conduct competitor and SERP analysis.
* Identify **content gaps and new keyword opportunities**.
* Optimize existing blogs, landing pages, category pages, and service pages.
* Identify and resolve **keyword cannibalization** issues.
* Develop ethical and relevant **link-building/off-page SEO strategies**.
* Monitor backlinks and website authority.
* Work with content writers to create SEO-friendly content briefs.
* Track rankings, organic traffic, conversions, and other SEO KPIs.
* Prepare weekly and monthly SEO performance reports.
* Monitor algorithm updates and adjust SEO strategies accordingly.
* Coordinate with developers to resolve technical SEO issues.
* Support **Local SEO and Google Business Profile optimization** when required.
* Understand and implement emerging search strategies such as:

* **AEO – Answer Engine Optimization**
* **GEO – Generative Engine Optimization**
* Optimization for AI-powered search experiences

## Required Skills

* 1–2 years of practical SEO experience.
* Strong understanding of **Google search algorithms and ranking factors**.
* Hands-on experience with:

* Google Search Console
* Google Analytics / GA4
* SEMrush
* Ahrefs or similar SEO tools
* Google Keyword Planner
* Screaming Frog or similar crawling tools
* Strong understanding of technical, on-page, and off-page SEO.
* Ability to conduct detailed website and competitor audits.
* Understanding of HTML, website structures, CMS platforms, and basic technical SEO concepts.
* Strong analytical and problem-solving skills.
* Ability to interpret SEO data and turn findings into actionable recommendations.
* Good written and verbal communication skills.
* Ability to manage multiple client projects simultaneously.

## Preferred Skills

* Experience working with **WordPress, Shopify, WooCommerce, or eCommerce websites**.
* Experience with international or US-based clients.
* Knowledge of Local SEO.
* Familiarity with schema markup.
* Understanding of conversion optimization and landing-page SEO.
* Knowledge of AI-powered search and generative search optimization.
* Basic understanding of paid search and digital marketing will be considered an advantage.

## What We Are Looking For

We are looking for someone who does more than simply generate SEO reports. The candidate should be able to **analyze data, identify problems, recommend solutions, implement optimizations, and measure the impact of those changes**.

You should be comfortable taking ownership of SEO projects and continuously finding opportunities to improve rankings, traffic, visibility, and conversions.

## Apply

Candidates with relevant SEO experience and a portfolio or examples of previous SEO results are encouraged to apply.

**Join MomentumX Digital Solutions and work on diverse local and international digital marketing projects.**